Back-To-School 2025 Fashion show

The show highlighted a "Dark Academia" meets "Modern Punk" theme for the 2025 school year.

Alternative Footwear: The runway prominently featured chunky platform boots from brands like Demonia and Irregular Choice, styled with traditional school silhouettes to create a "rebellious student" look.

Graphic & Statement Pieces: A major focus was on oversized graphic tees and hoodies featuring gothic art and local Edmonton artisan patches.

The "Dark Academia" Twist: Traditional plaid skirts and blazers were "alternatized" with safety pin accents, fishnet layering, and heavy silver hardware .

Gender-Neutral Silhouettes: Reflecting the 2025 shift in student fashion, the collection featured baggy, utility-style cargo pants and unisex tunics that blurred traditional gender lines.

Rain’s is focused on supporting local makers, as several outfits incorporated jewelry and accessories handcrafted by Edmonton-based artisans rather than mass-produced items.

True to the store’s slogan, the models weren't following traditional runway walks.

Inclusivity: The show featured models of all genders and body types, emphasizing that alternative fashion is for everyone.

Performance: Models often paused to show off specific details—like the height of their Demonia platforms or the hardware on their cargo pants—sometimes interacting with the audience or flashing a "peace" sign or "horns" rather than keeping a stone-faced high-fashion look.